Digital master planning
How can I use the promise of technology enhancements to attract tenants and investors?
What key technology investments should I make, and when? What would be my ROI?
What vendors do I need to procure and how do I pilot new tech?
UrbanSense’s Digital Master Planning service is designed to help developers, operators, and cities future-proof their spaces through technology-driven strategies. We work at the intersection of community, tech, and infrastructure to ensure mixed-use environments are both smart and adaptable. Whether launching a new district or upgrading an existing one, we align innovation with real-world needs to enhance quality of life, improve operations, and increase long-term value.
OUR APPROACH
Digital Master Planning for mixed-use Space
We focus on creating scalable, adaptable solutions by combining technical expertise with a deep understanding of community needs.
Our collaborative process ensures that every step, from discovery to implementation, is tailored to maximize impact, align with stakeholder goals, and deliver measurable results.
Conduct focus groups, surveys, and insight reports to uncover valuable perspectives.
Discovery
Design
Conduct peer and landscape analysis, operational assessments, and prioritize initiatives.
Define evaluation criteria, scope initiatives, and determine technical requirements.
Assessment
Provide actionable implementation tasks and measurable evaluation metrics.
Roadmap
OUR WORK
client success stories
Feasibility Assessment for Nihonbashi, Tokyo
Technology Master Plan for The Underline
Hudson Yards Playbook
WHY IT MATTERS
Why Digital Master Planning Is Essential for Smart City Growth and Public Sector Innovation
As cities and mixed-use developments evolve, strategic technology planning is no longer a luxury—it’s a necessity.
78%
of real estate leaders plan to increase investment in digital and tech-based building enhancements by 2030 to meet tenant expectations and sustainability goals.
JLL, Future of Work Survey, 2022
$350B
will be spent globally on smart city technologies by 2026, signaling a strong public sector commitment to digital transformation.
Gartner, Forecast Analysis: Smart Cities Worldwide, 2023
80%
of public sector CIOs are prioritizing digitally enabled infrastructure and cross-agency data sharing to improve policy outcomes and civic experiences.
Gartner, Top Trends for Government CIOs, 2023
HOW IT HELPS
Benefits of Digital master planning
Deliver tailored technology solutions while avoiding costly retrofits through precise requirements and vendor evaluations.
Strengthen community ties with solutions that are outcome-oriented and user-driven.
Boost leasing, occupancy, and sales through experience-driven initiatives and tailored amenity descriptions.
Attract investments by enhancing offering memorandums, grant applications, and marketing materials.
discover more of Our Services
Policy research & analysis
Best practices, market insights, and data analysis to inform decisions and avoid common pitfalls.
Operations & Change Management
Service delivery redesign and organizational change management for the public and private sector.
Economic Development
Delivering comprehensive economic development solutions that bridge technology, policy, and community needs.
Ready to elevate your project with strategic technology planning?
Contact UrbanSense to discuss how we can help you achieve your goals.